Tag Archives: Social Media Marketing

Advantages of Social Media Marketing for Your Business

Marketing is one of the ways of pitching businesses out there. It is a way of making our products known out there, bringing us sales that we badly need for our businesses. There are many types of marketing methods out there, and nowadays, one of the most popular marketing mediums is the internet. This is because that is where most people spend a lot of time nowadays. There is also the fact that internet marketing is way cheaper than the other contemporary marketing methods. On the internet, there are many different ways of marketing your products or services, from Google Ads to social media marketing. There are several social media sites where people can market their products, both paid and free. In this article, we are going to take a look at the advantages of social media marketing for your business.

Advantages of Social Media Marketing for Your Business
Advantages of Social Media Marketing for Your Business

Increased Brand Awareness

Social media is one of the best ways of increasing the visibility of your business in a cost efficient way. This adds to the brand recognition of your business. It is very effective if you can get people to share and interact with your content in your quest to build your business. The shared posts are introduced to new networks, which could have potential customers. The good thing is that you’ll get to invest very little time there. The first step is starting a social media page and group for your products.

More Inbound Traffic

Social media provides more inbound traffic when you use the right keywords for your products. This is where people from all sorts of networks connect, and your brands will find themselves in networks outside your personal networks. This is the gateway to your website and the opportunity to get new customers, when done right.

Improved Search Engine Rankings

It is important to use SEO in your social media posts in order to get higher rankings for your page/s. the moment that your search ranks better, you’ll notice more traffic coming your way, which could convert into sales. Remember, most people use Google to search for things, and if your content ranks at the top, chances are people will click on the link. There is also the need to have quality content, including photos and other images. This will make you get loyal followers on the platforms.

Higher Conversion Rates

Once the visibility of your business improves, chances are that the chances of conversion will be higher. Remember, the more interactive that your posts are, the better the impression. This shows humanization, and in most cases, people prefer to deal with humans and not bots. This builds the brand and increases sales.

Better Customer Satisfaction

Social media is a networking and communication platform, and this means that it is the right place where one can make their company get a voice. Insure that it is humanized communication so that the customers can appreciate and interact more. Show how attentive the business is by acknowledging every comment.

LinkedIn Sales Training

LinkedIn is one of the social media sites that can be used to market your business and create sales. Despite the fact that they have a good sales platform, their training isn’t effective with many companies showing dissatisfaction. This is due to the following reasons:

  • Inadequate information
  • No proactive methodology
  • Absence of a communitarian social system
  • Absence of an unmistakable Return on Investment

That, however, shouldn’t scare you because you can still use it if you purchase the LinkedIn training for sales teams that is offered independently by Ronan Keane. The training is a complete guide for sales teams on how to maximize LinkedIn to make sales through techniques and group commitment. This Extremely Connects Corporate LinkedIn Sales Training, is an in-house training solution that utilizes a blend of methodology improvement and specialized preparing to improve the sales.

Summary

Social media is a very powerful marketing tool that should be utilized properly for the right results. Some of the platforms like LinkedIn, might require some training, which you shouldn’t hesitate to sign up for. …

How Stay at Home Mums can Use Facebook to Advertise Their Business

Social media has really revolutionized the advertising space and has made it easier for many businesses to reach their audience. Even though it may depend on the industry of your product and the niche market, Facebook is used by many people. It’s a great avenue for stay at home mums to advertise their business all they need is a guide to Facebook advertising and they are good to go. Some of the tips on getting started with Facebook advertising include:

Define your goals

Defining your goal will help you to know why you are doing what you are doing.  The right ad objective should be able to define why you want to run the ad. Once your goals and objectives are defined, it will be able to get the outcome that you desire. Different businesses have different objectives depending on what they are doing. That may include increasing product sales, app downloads or building brand awareness.

Select your niche market

Defining your niche market is important as different audiences can be best addressed in different ways. Once your niche is defined, you can then focus n the demographics and behaviors that define your audience. That will help you to customize the ad well.

Decide on ad placement

There are many other social media platforms that you can still run your ad. You can also choose on where you want to run your Facebook ad depending on what kind of ad, for example there are ads that would be best suitable for mobile devices.

Have a budget

An ad can be as cheap or expensive as you want it to be. It is therefore important for you to set what you want to spend. You will also have to decide on the time you want your ads to run depending on your niche, the amount you want to be spent and a daily budget.

Format to run the ad

Ads can run in different formats, it can either be in form of multiple images, single image or video. It can also be in form of a slideshow or just on a canvas. It all depends on the nature of your target market and the kinds of products that you do.

Management of the ad

The good thing about Facebook ads is that you can measure performance and manage the ad to make sure that it works for you. There are several tools that one can use including Facebook ads manager, business manager to power editor. You can try and twerk your ad in different versions to find a version that best works for you and will give you a higher ROI.

The best part about Facebook advertising is that there are many tools that will make your advertising a success. There is the audience insights tool that will help you understand your customer in a much easier way. Analytical tools will make sure that you are not doing something that is not working out.…